Teaching note for product 9B16M149.

In 2008, an ambitious entrepreneur was eager to succeed in India’s corporate catering industry despite having no prior experience. She learned the intricacies of the business and developed processes and systems that made her company stand out among the competition. However, an inflationary surge in food prices exposed the weaknesses in her business model—namely, the fixed-price contracts and her resolve to self-finance the venture. The entrepreneur .....more